Privacy Policy

Introduction

Farming in Africa respects your privacy and is committed to protecting the personal information you provide when you visit or use our website [https://farminginafrica.com] (the “Site”). This Privacy Policy explains what personal information we collect, how we use and share it, your rights, and how to contact us.

 

Personal information we collect

We collect information you provide directly and information collected automatically when you use the Site.

 

– Information you provide directly:

  – Identity & contact details: name, email address, telephone number, billing/shipping address.  

  – Account information: username, password, profile preferences.  

  – Transaction data: purchase history, order details and invoices. (Payment card details are processed by authorized third‑party payment providers and are not stored on our servers unless explicitly stated.)  

  – Communications: customer support enquiries, feedback, returns and warranty claims.  

  – Marketing preferences and consents.

 

– Information collected automatically:

  – Technical and device data: IP address, browser type/version, device identifier, operating system.  

  – Usage data: pages visited, referral source, search terms, session duration, clickstream.  

  – Cookies and similar technologies: session cookies, persistent cookies, web beacons, local storage used for functionality, analytics and advertising.

 

How do we use your personal information

We use personal information to operate, provide and improve our services and to meet legal and business obligations:

 

– To provide services and fulfil orders (process payments, arrange delivery, handle returns).  

– To create and manage user accounts and authenticate access.  

– To communicate about orders, account matters, service updates and security notices.  

– To personalize content, product recommendations and user experience.  

– For marketing and promotional communications where you have consented (you may opt out at any time).  

– To perform analytics, measure Site performance and improve our products and services.  

– To detect, prevent and respond to fraud, abuse and security incidents.  

– To comply with legal, tax and regulatory obligations (including recordkeeping required by Ghanaian law).

 

We rely on lawful bases for processing such as performance of contract, consent (where required), legitimate interests (e.g., fraud prevention, service improvement) and compliance with legal obligations.

 

Sharing your personal information

We may share personal information with:

 

– Service providers and processors who perform services on our behalf (payment processors, delivery/logistics partners, hosting providers, analytics and marketing platforms, customer service providers). These parties process data only on our instructions and under contract.  

– Corporate affiliates or partners where necessary to fulfil orders or deliver services you requested.  

– Legal and regulatory authorities where required by law, court order or to protect the rights, property or safety of our users or the public.  

– Third parties in connection with a corporate transaction (merger, acquisition or asset sale), subject to appropriate safeguards and notice.

 

We do not sell personal information for direct consideration. Where transfers outside Ghana occur, we implement appropriate safeguards (contractual terms, standard contractual clauses or equivalent protections) to ensure adequate protection.

 

Behavioral advertising

We may use cookies and similar technologies to deliver interest‑based or behavioral advertising on and off the Site. This may involve building anonymous or pseudonymous profiles based on browsing activity to show relevant ads.

 

You can manage ad preferences and opt out of some third‑party targeted advertising via industry opt‑out tools and the cookie controls in your browser or device. Note that disabling cookies may affect Site functionality.

 

Do Not Track

The Site does not automatically respond to browser “Do Not Track” signals because there is no universally adopted standard requiring responses. You can control tracking and targeted advertising through your browser or device settings and the opt‑out options noted above.

 

Your rights

Under applicable law (Data Protection Act, 2012 Act 843), you may have the following rights, subject to legal limits and verification:

 

– Access: request a copy of personal information we hold about you.  

– Correction: request correction of inaccurate or incomplete information.  

– Deletion: request erasure of your personal information where permitted.  

– Restriction: request restriction of processing in certain circumstances.  

– Objection: object to processing for direct marketing or on grounds relating to legitimate interests.  

– Portability: request a machine‑readable copy of information you provided.  

– Withdraw consent: withdraw consent where processing is based on consent.

 

To exercise these rights, contact us using the details below. We may require proof of identity and will respond within applicable statutory timeframes. 

 

Data retention

We retain personal information only as long as necessary for the purposes stated or as required by law:

 

– Transaction and accounting records: retained for up to 7 years (or as required by tax/regulatory law).  

– Account information: retained while your account is active and thereafter as required for legal compliance or legitimate business needs.  

– Marketing data: retained until you unsubscribe or withdraw consent.  

– Logs and analytics: retained for a period appropriate to operational, security and analytics needs (typically between 6 months and 3 years, depending on the data type).

 

Changes

We may update this Privacy Policy to reflect legal, technical or business changes. The revised policy will be posted on the Site with an updated “Effective date.” For material changes that affect your rights, we will provide prominent notice and obtain consent where required.

 

Contact us

If you have questions, wish to exercise your rights, or make a complaint, contact:

 

Farming in Africa

Email: contact@farminginafrica.com