Regional Sales Manager – Abuja

About Farming In Africa

Farming in Africa (FIA), a leading multinational for-profit innovator in African livestock farming, seeks a visionary Regional Sales Manager to join its team. Founded in 2018, FIA has experienced remarkable growth, collaborating with over 30,000 farmers across multiple countries. We are dedicated to driving profitability for both FIA and our farmers by providing African Farmers with services like superior genetic breeds, implementing innovative technologies, and fostering a thriving agricultural community through social media education.

Role Overview – Regional Sales Manager

The Regional Sales Manager oversees and directs all sales activities within the assigned

region, ensuring alignment with corporate sales objectives and business strategies. This role

involves leading and mentoring zonal sales leads and their teams, developing

comprehensive regional sales plans, fostering key customer relationships, and driving

revenue growth. The Regional Sales Manager acts as a vital link between senior

management and field operations, ensuring effective execution of sales initiatives and

market penetration.

In this role, you will be responsible for:

• ⁠Strategic Sales Leadership

Develop and implement regional sales strategies aligned with overall company goals to

maximize revenue and market share.

Analyse regional market trends, competitor activities, and customer needs to identify

growth opportunities and mitigate risks.

• Team Management and Development

Lead, coach, and support zonal sales leads and their teams to achieve individual and

collective sales targets.

Promote a culture of accountability, collaboration, and continuous improvement.

• Customer Relationship Management

Build and maintain strategic relationships with key customers, distributors, agro-dealers,

and industry stakeholders within the regions.

Ensure high levels of customer satisfaction through proactive engagement and resolution

of issues.

•  Market Expansion and Business Development

Identify and pursue new market segments and business opportunities within the regions.

Coordinate with marketing and product teams to plan and execute promotional

campaigns, product launches, and trade events.

•  Sales Performance Monitoring and Reporting

Monitor regional sales performance against targets, analyse sales data, and prepare

detailed reports for senior management.

Implement corrective actions and strategic adjustments based on performance insights.

• Budgeting and Resource Allocation

Manage regional sales budgets and allocate resources efficiently to optimize sales activities

and profitability.

Ensure compliance with company policies, ethical standards, and regulatory requirements.

• ⁠ Cross-Functional Collaboration

Work closely with supply chain, marketing, finance, and product development teams to

ensure seamless operations and customer satisfaction.

Provide market feedback and insights to influence product development and business

strategies.

• Compliance and Administration

Ensure adherence to company policies, procedures, and ethical standards.

Manage budgets and expenses related to sales activities within the zone.

Qualifications And Skills:

•⁠ ⁠Bachelor’s degree in Business Administration, Marketing, or a related field; a Master’s

degree is an advantage.

•⁠ ⁠Minimum of 5 years of progressive sales experience, with at least 3 years in a managerial

role within agricultural inputs, retail, or FMCG sectors.

•⁠ ⁠Proven track record of leading sales teams and consistently achieving or exceeding sales

targets.

•⁠ ⁠Strong strategic thinking, leadership, communication, negotiation, and interpersonal skills.

•⁠ ⁠Proficient in data analysis, sales forecasting, CRM tools, and Microsoft Office applications.

•⁠ ⁠Ability to travel extensively within the region.

Personal Attributes

•⁠ ⁠Results-oriented with a strategic and analytical mindset.

•⁠ ⁠Excellent organizational, problem-solving, and decision-making abilities.

•⁠ ⁠Resilient and adaptable to dynamic market conditions and business challenges.

•⁠ ⁠High integrity, professionalism, and commitment to ethical business practices.

•⁠ ⁠Strong team leadership and motivational skills with the ability to inspire and develop

others.