Content Marketing Manager

Role Overview

The Content Marketing Manager will lead the content creation, optimization, and distribution efforts across Farming in Africa’s platforms, ensuring cohesive storytelling and measurable results. You will mentor and collaborate with the Communications, Production, and Customer Experience Team to deliver impactful content and ensure a consistent brand voice. The role involves strategy development, team supervision, and hands-on involvement in content performance analysis and improvement. The ideal candidate will drive the content marketing strategy, ensuring alignment with our business objectives while fostering engagement and building brand loyalty.

 

Key Responsibilities

1. Leadership and Collaboration

• Oversee and coordinate the efforts of the Communications, Production, and Customer Experience Team to achieve content goals and maintain a unified brand identity.
• Lead and mentor a team of content creators, providing guidance and support to foster professional growth and creativity
• Provide guidance on content priorities based on trends, performance, and organizational objectives.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and alignment in marketing efforts.
• Set deadlines and monitor team deliverables to ensure timely execution of tasks.

2.  Content Strategy and Planning

• Develop and execute a comprehensive content marketing strategy that aligns with business goals, target audience needs, and market trends.
• Lead content planning sessions to identify themes and opportunities for growth across digital platforms, particularly social media, and the company website.
• Enhance brand awareness and positioning through compelling storytelling and innovative content initiatives that highlight our expertise in the agricultural industry.

3. Content Optimization and Performance Analysis

• Monitor and evaluate content performance metrics (e.g., YouTube Analytics, social media engagement, and website traffic) to refine strategies.
• Collaborate with the Executive Producer to assess audience retention rates, click-through rates, and video optimization.
• Review content data to identify high-performing materials and recommend ways to replicate or enhance their success.

4. Stakeholder Engagement

• Collaborate with the Communications Team to cultivate relationships with stakeholders in the agriculture value chain and develop impactful advocacy stories.
• Work with the Customer Experience Team to align customer feedback and inquiries with content strategies to improve user engagement and satisfaction.
• Identify and understand target audiences to create tailored content that drives engagement, educates, and informs stakeholders about our products and services.

5. Hands-On Content Execution

• Supervise and support:
  • Communications Team in developing scripts, consistent brand messaging, and PR initiatives.
  • Producer in selecting content ideas, optimizing video titles and thumbnails, and delivering timely uploads.
  • Customer Experience Team in responding to audience inquiries on social media and ensuring prompt customer support.
• Define strategic video directions, oversee scripting and editing, and approve multimedia content before publication.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to inform content strategies and maintain a competitive edge
• Optimize YouTube uploads, including metadata, tags, descriptions, and thumbnails, to maximize visibility and engagement.

6. Reporting and Recommendations

• Generate comprehensive reports from platforms like YouTube Analytics, summarizing audience trends, retention rates, and click-through rates.
• Propose actionable recommendations for improving content effectiveness and overall audience engagement.

7. Team Development

• Mentor team members, fostering collaboration and encouraging innovative approaches to content creation and distribution.
• Coordinate training or workshops to keep the team updated on digital trends and tools.

 

Qualifications

– Bachelor’s degree in Marketing, Communications, Media Studies, or a Master’s degree in related field. 

– Minimum of 5 years of experience in content marketing, with a focus on the agricultural sector or related industries.

– Proven track record of developing and executing successful content marketing strategies that drive engagement and conversion and achieve business goals and objectives. 

– Strong understanding of SEO, content management systems, and digital marketing tools with a focus on YouTube and social media platforms

– Exceptional writing, editing, and communication skills, with the ability to convey complex agricultural concepts in an accessible manner.

– Experience in leading and managing teams, with a collaborative and inclusive leadership style.

– Analytical mindset with the ability to interpret data and metrics to inform content decisions.

– Passion for agriculture and a commitment to promoting sustainable practices within the industry.

Technical Skills

• Proficiency in YouTube optimization tools (e.g., Tube Buddy, vidIQ) and social media analytics.
• Strong knowledge of SEO principles, audience retention strategies, and digital storytelling techniques.
• Familiarity with customer relationship management (CRM) tools and content management systems (CMS).

Why Join Us?

• Be part of a mission-driven organization that impacts the lives of farmers and communities across Africa.
• Opportunity to work in a dynamic, innovative environment that will lead to growth.